Conceptual Design of an E-Marketplace for Small and Medium Enterprises in the Turkish Machinery Industry

This paper reports on the results of a study carried out in the Turkish machinery industry. The purpose of the study was to identify the benefits the sector can seize from e-business and to develop a conceptual framework for potential e-business applications. We analysed the current state of e-business use in the machinery industry in order to understand the future requirements and application opportunities and to come up with a conceptual e-business design that would suit both the needs and the characteristics of the sector. The study included those companies, which are members of the Machine Manufacturers’ Association (MMA) in Turkey. Information about the existing applications and future requirements was obtained from the results of a survey conducted among the member companies. Statistically adequate number of responses was obtained to make the results representative of the machine industry. Web sites of the member companies were also reviewed for further information gathering. Results indicated that most of the companies are Small and Medium Enterprises (SME) and it would be better for them to carry out certain operations through an e-market specifically designed for the sector. The proposed conceptual e-market design is based on the characteristics of the industry emerging from the survey.